Perspective

Every brand and retailer has designers, merchants, production teams and vendors who all claim to understand 'fit'. Yet, there is a huge disconnect between the 'fit' that brands legislate, manufacturers execute and that consumers are actually buying.

• 62 percent of consumers are more dissatisfied than ever with how clothing fits, and
• 59 percent say they cannot find clothes that fit their body

On the other hand, 85 percent of consumers say they would return to a specific brand because of the way it fits.*

Alvanon Consulting Group helps clients make sense of these seeming contradictions and provides management teams with a unique, objective perspective of the industry, the best practices that work and the so-called best practices that don't.

We identify profitable growth opportunities that are missed or under-exploited, and we provide a game plan for solid, consistent execution. We provide communication and marketing strategies designed to get everyone - internally and externally - on the same page with the customer.

Our consulting group was established to provide corporate level strategic advice and help clients understand that body shape, particularly for women, has changed and that brands can and must, evolve in order to improve the company's bottom line.

*According to research by Kurt Salmon Associates