AlvaSpec
Determine Fit Based On Your Target Markets
A sale happens in the changing room. While styling and marketing will attract customers to your brand, it is the fit of the product that will close the sale and keep them coming back.
AlvaSpec develops fit specifications and grade rules to provide the best fit for the "sweet spot" of your target customer base. Our methodology combines technical design expertise, analytical skill, our global body measurement and shape database to redefine particular product specifications and apply anatomically aligned grade rules. The results are practical and easily implemented within your supply chain, while having a measurable, positive impact on sales and customer satisfaction across all size ranges.
Our analysis of several national and independent size studies illustrates that most brands do not effectively 'fit' their target demographics. When analyzing the bust to waist ratio of average women in the American population, we found that the industry specifications and grade rules (Blue Line) accounted for less than 10% of the population. The ideal specification ranges are illustrated by the green boxes.
We help you discover how well you are doing, and how you can increase sales and market share. At the same time, we solidify the loyalty of your current customers.
AlvaSpec provides the following tangible results:
- Better understanding of current customer body shapes, sizes, and proportions as well as shapes or sizes that will open new growth segments
- Increase conversion, sell-through & market share
- Reduce markdowns due to fit or sizing, as well as catalog, e-commerce and in-store product returns due to fit
- Enhance customer satisfaction, brand loyalty, and customer retention levels
- Build sustainable competitive advantage
