A simple thing like changing a dress form can save a lot of money. We changed our form to the Alvanon form recently. They’d been working with old Wolf forms. The problem with old Wolf forms is they are just not made like a human, and when you start to use those forms as a base, your garments are bigger and too boxy to reflect how people are. The Alvanon form looks more like a human in so many ways.
"Outstanding.excellent.invaluable" were some of the superlatives used by delegates to describe the advice and information they received at the ASBCI sizing and fit seminar, 'Sizing up the global market.' Nearly 160 delegates from across the fashion and corporate clothing sectors, attended the seminar at the Barceló Hotel in Daventry, organised by the ASBCI in partnership with Company Clothing magazine and the world's largest sizing technology specialist Alvanon.
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Entitled 'Sizing up the global market,'it will platform some of the clothing industry's foremost specialists in sizing and fit including Ed Gribbin, president of Alvasight, a division of Alvanon, which holds the industry's largest body-scan database.
Uman, a new Italian luxury men's concept that has just been launched by the former boss o the Brioni fashion house, has used the latest sizing tools to perfect the fit of its clothes. The new line, which opened its first concept space in Milan on Friday (19 June), worked with Alvanon - owner of what is thought to be the largest database of consumer body measurements in the world - to bring the vision of Uman to life.
Ed Gribbin, president of AlvaInsight, a division of size and fit specialist Alvanon, agrees. "Companies need to position themselves to get through the economic slowdown," he says, adding that getting to know their customers better is key.
For Alvanon, success is measured by getting sizing right. The right product mix must be combined with the right size and fit to achieve a successful brand following.
Have you seen a toddler? They're all bums and tums. But if you look at a mannequin of a toddler, it's a little shrunken adult body, like a little alien. If you're making clothes and using that as the model, it's not going to work." That's why Janice Wang, the 31-year-old entrepreneur and chief executive of Alvanon has built a business to create anatomically accurate mannequins using three-dimensional scanners. Ms Wang also diversified into consulting, after clients began asking her questions such as: "I need to target 18-30 year olds on the East Coast of the US; what should my ideal shape be? Larger in the hips or smaller on the legs?" It is this, that defines the niche she has created: her company is attempting not only to make mannequins, but to provide any service related to size issues, including questions of inventory and stock planning.
YOU have the style, the color, the fabric and it's hanging in the store, but if the fit isn't right you can forget about a sale. Size is an issue and consumers' shapes have cha nged ove r the decades - we are now taller and heavier with different prop orti ons compa red to our 1950s counter parts. Even in the lingerie sec tor we are noting a change with the increased sales of larger sized bras for the younger market. Getting the right bod y size and prop ortion s for your
Fashion brands operating in the French market have a new tool to create better fitting clothes for their target customers with the launch of a series of body forms representing the most up-to-date sample sizes of French men and women. The fit mannequins have been produced by global size and fit expert Alvanon, and are based on data collected by the Institute Francais du Textile et de l'Habillement (IFTH) during a nationwide size survey carried out in 2006.
Alvanon, the global size and fit expert, today announced a collaboration with the Institute Francais du Textile et de l'Habillement (IFTH) to create standard French sizes for the apparel industry. The study, conducted by IFTH in 2006, which included more than 11,500 scans of French citizens in 37 different sites in France, provides powerful insight into how to improve fit for the French body for apparel brands both in France and those seeking to gain a competitive advantage in the market.
Alvanon is a successful multi-national company with a multi-million turnover. They aim to be the industry's global size and fit expert, through use of scientifically backed strategy consulting and practical tools.
With western high street
stalwarts like Marks & Spencer,
Topshop, Zara, H&M and C&A all
setting their sights on China's
700m middle-class consumers,
the pressure is on to make sure
their investments generate as
many sales as possible. Adapting
their clothes sizes to Chinese
body shapes is one sure way says
Janice Wang, CEO of size and fit
expert Alvanon.
Alvanon CEO Janice Wang talks about how the retail industry can expand overseas, especifically in China.
Selling clothes in China requires just half the number of sizes to reach the same percentage of the population as in the US, according to the results of China's largest ever body measurement study.
The survey, by global size and fit expert Alvanon, also showed that the younger generation in eastern China is growing taller and heavier.
The typical body shape in China is smaller and more homogeneous than in Europe and the U.S., but the younger generation is getting taller and bigger, according to a study by fit-mannequin company Alvanon released Monday.
Western retailers wanting to expand in China will need a much smaller range of clothes sizes than in the US, according to a body measurement study released today. It shows that Chinese women have much narrower variances in bust, waist and hip than those in the west.