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Uman, a new Italian luxury men’s concept that has just been launched by the former boss o the Brioni fashion house, has used the latest sizing tools to perfect the fit of its clothes. The new line, which opened its first concept space in Milan on Friday (19 June), worked with Alvanon – owner of what is thought to be the largest database of consumer body measurements in the world – to bring the vision of Uman to life.

Ed Gribbin, president of AlvaInsight, a division of size and fit specialist Alvanon, agrees. “Companies need to position themselves to get through the economic slowdown,” he says, adding that getting to know their customers better is key.

Have you seen a toddler? They're all bums and tums. But if you look at a mannequin of a toddler, it's a little shrunken adult body, like a little alien. If you're making clothes and using that as the model, it's not going to work." That's why Janice Wang, the 31-year-old entrepreneur and chief executive of Alvanon has built a business to create anatomically accurate mannequins using three-dimensional scanners. Ms Wang also diversified into consulting, after clients began asking her questions such as: "I need to target 18-30 year olds on the East Coast of the US; what should my ideal shape be? Larger in the hips or smaller on the legs?" It is this, that defines the niche she has created: her company is attempting not only to make mannequins, but to provide any service related to size issues, including questions of inventory and stock planning.

Fashion brands operating in the French market have a new tool to create better fitting clothes for their target customers with the launch of a series of body forms representing the most up-to-date sample sizes of French men and women. The fit mannequins have been produced by global size and fit expert Alvanon, and are based on data collected by the Institute Francais du Textile et de l'Habillement (IFTH) during a nationwide size survey carried out in 2006.

United Kingdom : Textile Institute 86th World Conference to take place in Hong Kong

Alvanon is a successful multi-national company with a multi-million turnover. They aim to be the industry's global size and fit expert, through use of scientifically backed strategy consulting and practical tools.

Shaping the China Retail Market

Alvanon CEO Janice Wang talks about how the retail industry can expand overseas, especifically in China.

Chinese Growing Taller, Bigger

The typical body shape in China is smaller and more homogeneous than in Europe and the U.S., but the younger generation is getting taller and bigger, according to a study by fit-mannequin company Alvanon released Monday.