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Archived News
January 26, 2009
December, 2008
Fit is "It"
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For Alvanon, success is measured by getting sizing right. The right product mix must be combined with the right size and fit to achieve a successful brand following.
December 10, 2008
Shaper of change for fashion world
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Have you seen a toddler? They're all bums and tums. But if you look at a mannequin of a toddler, it's a little shrunken adult body, like a little alien. If you're making clothes and using that as the model, it's not going to work." That's why Janice Wang, the 31-year-old entrepreneur and chief executive of Alvanon has built a business to create anatomically accurate mannequins using three-dimensional scanners. Ms Wang also diversified into consulting, after clients began asking her questions such as: "I need to target 18-30 year olds on the East Coast of the US; what should my ideal shape be? Larger in the hips or smaller on the legs?" It is this, that defines the niche she has created: her company is attempting not only to make mannequins, but to provide any service related to size issues, including questions of inventory and stock planning.
November 4, 2008
Focus on Fit
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YOU have the style, the color, the fabric and it's hanging in the store, but if the fit isn't right you can forget about a sale. Size is an issue and consumers' shapes have cha nged ove r the decades - we are now taller and heavier with different prop orti ons compa red to our 1950s counter parts. Even in the lingerie sec tor we are noting a change with the increased sales of larger sized bras for the younger market. Getting the right bod y size and prop ortion s for your
October 20, 2008
FRANCE: New fit forms based on size survey results
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Fashion brands operating in the French market have a new tool to create better fitting clothes for their target customers with the launch of a series of body forms representing the most up-to-date sample sizes of French men and women. The fit mannequins have been produced by global size and fit expert Alvanon, and are based on data collected by the Institute Francais du Textile et de l'Habillement (IFTH) during a nationwide size survey carried out in 2006.
October 20, 2008
Alvanon and IFTH Collaborate to Release Most Extensive Series of French Body Measurements for the Apparel Industry
read the articleAlvanon, the global size and fit expert, today announced a collaboration with the Institute Francais du Textile et de l'Habillement (IFTH) to create standard French sizes for the apparel industry. The study, conducted by IFTH in 2006, which included more than 11,500 scans of French citizens in 37 different sites in France, provides powerful insight into how to improve fit for the French body for apparel brands both in France and those seeking to gain a competitive advantage in the market.
September 16, 2008
United Kingdom : Textile Institute 86th World Conference to take place in Hong Kong
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Alvanon is a successful multi-national company with a multi-million turnover. They aim to be the industry's global size and fit expert, through use of scientifically backed strategy consulting and practical tools.
August 28, 2008
Speaking with style: Janice Wang, CEO, Alvanon
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With western high street
stalwarts like Marks & Spencer,
Topshop, Zara, H&M and C&A all
setting their sights on China's
700m middle-class consumers,
the pressure is on to make sure
their investments generate as
many sales as possible. Adapting
their clothes sizes to Chinese
body shapes is one sure way says
Janice Wang, CEO of size and fit
expert Alvanon.
August 12, 2008
Shaping the China Retail Market
Alvanon CEO Janice Wang talks about how the retail industry can expand overseas, especifically in China.
August 12, 2008
US: Retailers must tap into changing Chinese body shapes
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Selling clothes in China requires just half the number of sizes to reach the same percentage of the population as in the US, according to the results of China's largest ever body measurement study.
The survey, by global size and fit expert Alvanon, also showed that the younger generation in eastern China is growing taller and heavier.
August 12, 2008
Chinese Growing Taller, Bigger
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The typical body shape in China is smaller and more homogeneous than in Europe and the U.S., but the younger generation is getting taller and bigger, according to a study by fit-mannequin company Alvanon released Monday.
August 11, 2008
Retail study gets to the bottom of Chinese body shapes
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Western retailers wanting to expand in China will need a much smaller range of clothes sizes than in the US, according to a body measurement study released today. It shows that Chinese women have much narrower variances in bust, waist and hip than those in the west.
September 27 , 2007
Luxury Levi's Boom in China?
read the archived articleWhen Kitty Young, general manager of Levi Strauss & Co.’s Chinese operations, brought the brand to China five years ago, not only was denim a minor category in Chinese apparel retail, but the cost of a pair of 501 jeans was exponentially higher than the $5 asking price of its competitors.
August 4 , 2007
Process helps garment makers find the perfect fit
read the archived articleAlvanon, a six-year-old New Yorkbased company, uses the latest technology to help manufacturers, retailers and brands update their perceptions of women’s bodies to help the apparel industry save billions of dollars a year.
August, 2007
Super Sizing: J.C. Penney works to Perfect Fit
read the archived articleJCPenney began a three-year partnership with dress form manufacturer Alvanon to revise its body forms across all classifications: men's, women's and children's. "Then we made it mandatory for all our suppliers to purchase those forms so we can maintain consistency in size from design to manufacture," says Hannaford.
May 7 , 2007
Alvanon Expands Apparel Fit Services and Unveils New Brand at Spesa Expo 2007 in Miami.
read the archived articleAlvanon, the global size and fit expert, today announced it is expanding its business by offering a holistic range of solutions, including strategic consulting as well as practical tools and services.
Alvanon Collaborates with ASTM to Develop New Children's Industry Standards.
read the archived articleAlvanon, the global size and fit expert, today announced its customized children's AlvaForm mannequins will be depicted in the 2007 Annual Book of ASTM Standards, to help the industry visualize the updated, more realistic standards for infants and children's body measurements.
March 22 , 2007
USA : Alvanon appoints body shape expert Ed Gribbin
read the archived articleMr. Gribbin is the co-inventor of the revolutionary Intellifit System, the first body scanner capable of collecting accurate body measurements from fully clothed people. His industry expertise ranges from technical design, product development, production and sourcing through sales, merchandising and general management.
May 24, 2006
US: Alvanon secures rights to Intellifit's body scan data
read more at www.juststyle.comAlvanon has secured the exclusive rights to Intellifit's body scan database in a move that should help the apparel industry to create better fitting clothing for consumers...
April 28, 2006
Clothing design ignores the real shape of women
read the archived articleThe majority of fashion retailers are basing clothing fits on an outdated hourglass model, according to a survey by sizing consultancy Alvanon...
April 24, 2006
It's all going pear shaped - the J-Lo way
read the archived articleBritish women resemble Jennifer Lopez: such is the pleasing conclusion of a fashion study which shows that nearly two-thirds of women in the UK are pear-shaped, even though most clothing manufacturers design their clothes with an hourglass shape in mind.
April 5, 2006
Better Dress Forms Through Scan Data
read the archived articleMannequin form maker Alvanon, Inc. has creted a new fit consulting division lead by Ed Gribben, the co-inventor of the Intellifit body scanner and former president of Intellifit Corp...
March 16, 2006
New Mannequin Technology Finds Perfect Fit for Today's Woman
read more at news.yahoo.comHow many times have you tried on a pair of gorgeous jeans only to discover that they hug your body in all of the wrong places? Alvanon, a leading fit model manufacturer, is helping to resolve some of the dressing room drama by offering the fashion industry a line of customized "true body shape" forms.
February 2006
Apparel Makers Size Up 3-D Dress Forms
read the archived articleMaking the perfect dress form is coming down to an exact science. Manufacturers and retailers are doing away with traditional forms and opting for ones that are based on data captured by 3-D scanners that can replicate the human body form to near perfection.
January 9, 2006
Time's Up for the Hourglass - Research shows most dominant female form is the rectangle.
read the archived article"We can talk all day about measurements, but actually a 32-inch waist with a larger hip [vs.] a smaller hip is going to make a very big difference to the cut of the pant," says Janice Wang, CEO of Alvanon, Wang is talking about the results of a study conducted...