World’s foremost fit expert to chair global panel at Drapers Fashion Summit 2011 ‘The Globalisation Opportunity: Exporting Brands’
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The world’s leading apparel fit expert, Alvanon, has announced that it is to chair an international panel at the fashion sectors most prestigious conference event, the Drapers Fashion Summit 2011, being held on Tuesday 15th and Wednesday 16th November 2011 at One Whitehall Place in London. Ed Gribbin, president of Alvanon Inc., will lead a panel comprising Luca Carpinelli, head of retail for China’s multi-brand Novo Retail Group and Umberto Angeloni, the visionary Italian entrepreneur behind luxury menswear labels UMAN and Caruso; brands that have established themselves at the heart of luxury retailers worldwide. Together the panel will address ‘The Globalisation Opportunity; Exporting Brands’. Specifically they will reveal which industry players are successfully ‘globalising’ their brand; who is not and why. They will examine the factors that make overseas markets particularly suitable or attractive for export and highlight some common pitfalls and misconceptions associated with business models, products and brand cultures. Finally they will explain what foreign retailers and developers are looking for when importing, licensing or acquiring British brands. The Alvanon panel session will be held on Tuesday 15th November at 1.30pm. Full details on the two-day Drapers’ summit programme can be found on www.fashionsummit.co.uk.