Issue 5 :: May 2010
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Editorial


Ed previews his speech at the SPESA convention in Atlanta this month and also shares thoughts on the subject of fit for kids.

Meet us at SPESA:
     o Booth #5842
     o RSVP for Ed’s speaking seminar (Session 214): INNOVATION: PRODUCT,      PROCESS & PEOPLE. SPESA EXPO May 18-20



FIT INSIGHT



“A brand that fits consistently well is a brand that sells consistently more.”


Q. Dear Ed,
It is so hard to find kids models and it seems like a constant search that never ends. Do you have any insight on how to deal with this ongoing problem?

Hannah,
Tech Design

Click here for the answer.


Submit your question.

Why struggle when it comes to fit standards for kids? The good news is it is much more standardized than you think.

Missing the mark and the sale opportunities
Click to enlarge

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