Will a fit model in the product development process be better than using a fit form?
Fit Standard Validation
Review of a brand’s corporate fit standard, including size chart, range, core size, fit model, fit form, key grade intervals, and alpha-numeric size correlations in the context of the brand’s target customer demographic and the competitive market landscape.
• Evaluation of market effectiveness and efficiency of size chart, range, core size, key grade intervals and alpha-numeric correlations.
• Analysis of current fit model and/or fit form highlighting the statistically significant similarities and differences between them and the appropriate target customer database.
• Expert recommendations for optimizing the brand’s corporate fit standard.
FIT INSIGHT
“A brand that fits consistently well is a brand that sells consistently more.”
Core Body Development
Develop ideal fit form specifications, including detailed measurements, posture and shape characteristics, to optimize fit for the brand’s target customer demographic.
• Create proprietary, custom measurement and shape profile for key points of measure for Core Size Body.
• Creation of 3-D virtual body screenshots highlighting posture and shape characteristics.
• Follow-up consultation as required through fit form development process.
Q. Dear Ed,
We have recently updated our standard specification and are looking for Fit Models. I was wondering if you have some recommendations what to look for aside from the body measurements?
