Issue 4 :: March 2010
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Editorial


Will a fit model in the product development process be better than using a fit form?

Fit Standard Validation

Review of a brand’s corporate fit standard, including size chart, range, core size, fit model, fit form, key grade intervals, and alpha-numeric size correlations in the context of the brand’s target customer demographic and the competitive market landscape.

• Evaluation of market effectiveness and efficiency of size chart, range, core size, key grade intervals and alpha-numeric correlations.
• Analysis of current fit model and/or fit form highlighting the statistically significant similarities and differences between them and the appropriate target customer database.
• Expert recommendations for optimizing the brand’s corporate fit standard.

FIT INSIGHT



“A brand that fits consistently well is a brand that sells consistently more.”


Core Body Development

Develop ideal fit form specifications, including detailed measurements, posture and shape characteristics, to optimize fit for the brand’s target customer demographic.
• Create proprietary, custom measurement and shape profile for key points of measure for Core Size Body.
• Creation of 3-D virtual body screenshots highlighting posture and shape characteristics.
• Follow-up consultation as required through fit form development process.


Q. Dear Ed,
We have recently updated our standard specification and are looking for Fit Models. I was wondering if you have some recommendations what to look for aside from the body measurements?

Ann,
Product Development

Click here for the answer.


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Which Body Shape are You?

Missing the mark and the sale opportunities
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