When Kitty Young, general manager of Levi Strauss & Co.’s Chinese operations, brought the brand to China five years ago, not only was denim a minor category in Chinese apparel retail, but the cost of a pair of 501 jeans was exponentially higher than the $5 asking price of its competitors.
Alvanon, a six-year-old New Yorkbased company, uses the latest technology to help manufacturers, retailers and brands update their perceptions of women’s bodies to help the apparel industry save billions of dollars a year.
JCPenney began a three-year partnership with dress form manufacturer Alvanon to revise its body forms across all classifications: men's, women's and children's. "Then we made it mandatory for all our suppliers to purchase those forms so we can maintain consistency in size from design to manufacture," says Hannaford.
Alvanon, the global size and fit expert, today announced it is expanding its business by offering a holistic range of solutions, including strategic consulting as well as practical tools and services.
Alvanon, the global size and fit expert, today announced its customized children's AlvaForm mannequins will be depicted in the 2007 Annual Book of ASTM Standards, to help the industry visualize the updated, more realistic standards for infants and children's body measurements.
Mr. Gribbin is the co-inventor of the revolutionary Intellifit System, the first body scanner capable of collecting accurate body measurements from fully clothed people. His industry expertise ranges from technical design, product development, production and sourcing through sales, merchandising and general management.
Alvanon has secured the exclusive rights to Intellifit's body scan database in a move that should help the apparel industry to create better fitting clothing for consumers...
The majority of fashion retailers are basing clothing fits on an outdated hourglass model, according to a survey by sizing consultancy Alvanon...
British women resemble Jennifer Lopez: such is the pleasing conclusion of a fashion study which shows that nearly two-thirds of women in the UK are pear-shaped, even though most clothing manufacturers design their clothes with an hourglass shape in mind.
Mannequin form maker Alvanon, Inc. has creted a new fit consulting division lead by Ed Gribben, the co-inventor of the Intellifit body scanner and former president of Intellifit Corp...
How many times have you tried on a pair of gorgeous jeans only to discover that they hug your body in all of the wrong places? Alvanon, a leading fit model manufacturer, is helping to resolve some of the dressing room drama by offering the fashion industry a line of customized "true body shape" forms.
Making the perfect dress form is coming down to an exact science. Manufacturers and retailers are doing away with traditional forms and opting for ones that are based on data captured by 3-D scanners that can replicate the human body form to near perfection.
"We can talk all day about measurements, but actually a 32-inch waist with a larger hip [vs.] a smaller hip is going to make a very big difference to the cut of the pant," says Janice Wang, CEO of Alvanon, Wang is talking about the results of a study conducted...